The Arcetri visionary.
For over 30 years, Mr. Scherr has identified specific asset classes where market interest is less intense, thus recognizing and creating opportunity.
Sundar and their investment group have been able to help provide unprecedented liquidity to both corporations and private sellers. By closing institutional deals with the speed and agility of private investors, Mr. Scherr utilizes unique investment structures and a long term approach.
Barry B. Scherr
Barry B. Scherr is a commercial real estate developer, investor, author, and sought-after speaker on human potential and the built environment. He is the visionary behind a transformational new asset class: The Arcetri Italian Lifestyle Piazza and The Quantum Arcetri Piazza.
As Co-Founder and President of Sundar Corporation, a national commercial real estate sale-leaseback company, Barry was an early pioneer in structuring sale-leasebacks for the nationwide rollout of big-box retail. He introduced a fast-track, multi-property transaction model that became an industry standard, streamlining complex deals and reshaping how sale-leasebacks are executed today.
For over 25 years, Barry has studied how evolving lifestyles and cultural shifts redefine the way we live and the spaces we build. In early 2020, he brought that insight to life with the creation of The Arcetri Italian Lifestyle Piazza, a completely re-imagined public square designed to revitalize community connection, commerce, and culture. Currently in development across the U.S. and abroad, each Piazza blends the intimacy and timeless beauty of Italy’s historic city centers with modern amenities, wellness-driven design, and the joy of shared human experience.
The Quantum Arcetri Piazza takes this vision even further, integrating advanced technology, immersive cultural programming, and conscious lifestyle principles to create vibrant destinations where people can meet, live, shop, and play in harmony with both tradition and innovation. Barry is assembling an international team of architects, designers, cultural experts, and technologists to bring this new asset class to life.
A lifelong practitioner of Transcendental Meditation, Barry has dedicated the past 50 years to exploring the intersection of consciousness, community, and the built environment. He divides his time between the United States and Italy, where he also produces small-batch olive oil and cultivates organic vegetables, a personal expression of the slow, intentional, connected living he champions.